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How to get the most out of social media as a blogger in 2020

Updated: Mar 9, 2020


It seems simple doesn't it? Post something and share it. That should do the trick, right? Wrong! There's more to blogging than creating content and posting it.


If you're looking for blogging hacks that'll help you stand out on social media, then you've come to the right place. Feast your eyes on these heavily-guarded tricks to social media success for bloggers.


1. Mark your Prey


People are all over the place. The internet is sprawling with people that have their hands in every social media jar.


Most of us just use one or two social networks and it is crucial to determine which networks harbor the readers you're looking for. Find out who'd be interested in your stuff and start planning how you'll engage with them.



2. Know your Target Market and their Platform of Choice


The different readers you're targeting, what are they like and which networks do they prefer? Do images appeal to them more than words?


Decide how your Pinterest or Instagram will cater to them. Is your reader always checking their feed and updating their story? Then adjust your Twitter to suit their needs.



3. Recycle Material


Sometimes posts get lost in the flood of updates that never seem to end. What this means is that some people don't even get to see your posts because there's just too much going on.


Don't allow your posts to get drowned out. Fight back by crowding the platform of your choice with multiple posts. You can't keep up by strictly posting new material, it's just not sustainable.


The goal is for people to see your posts and sometimes that calls for putting it out there more than once. After all, what's the use of a new post when the old one didn't get the light of day? It doesn't have to be exactly the same though. Change the title and see if you won't reel someone in with it.



4. Make use of Social Sharing Buttons on your Blog


It's not enough for a reader to merely go through your blog, they have to arouse interest in others by sharing.


A social sharing button makes it easier for your fans to evangelize about your blog. One or two buttons will do the job. Chances are, your reader is on at least one of those social networks.



5. Use teasers as your Secret Weapon


People probably won't visit your blog until they get an idea of what it's about. Give your audience little nuggets to chew on while the main course awaits them.


The trick is to give them enough to peak their interest while keeping your cards to your chest. The more concise and infrequent your teasers, the more valuable they are. Nobody wants to see a ten-minute movie trailer do they?



6. Hashtags


Last but not least we have hashtags, one of the greatest tools in your toolbox. Hashtags serve to anchor the attention of your audience and the more popular the hashtag, the more attention it draws to your post.


You have been Knighted


So there you have it, all the inside secrets you need to break out in the blogging world this year. Use them wisely, for with great power comes great responsibility.


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