There is an economy emerging from today's finger fever. It's not the shadow economy dominated by unregulated enterprises, nor is is the black market, it is the economy of attention.
Attention has become a currency that countless individuals around the world are using to amass staggering fortunes. Corporations are buying into the cult of personality and social media influencers are laughing all the way to the bank.
Anyone involved in marketing recognizes them as cash cows and never before have we seen marketers leading them into greener grazing grounds they way they are.
Do you water at the mouth at the thought of being an influencer? Have you dreamt of brands approaching you and followers falling at your feet? Go on then, read!
1. Know your Stuff
The first step to being an influencer is identifying your specialty. What are you trying to push on the people? Is it fashion? Maybe it's lifestyle oriented like working out and eating healthy. Whatever it is, it should be something you love and live for.
2. Add Color to your Profiles
Use immersive imagery and give us a compelling life story to draw us in. Tell us about you; who you are, your strengths and your contact details.
3. Face the Music
It's important to humanize your profile to be able to build rapport. Don't just take whatever you're into and make it your profile picture. Pick a flattering photograph of yourself and give us lots of face!
4. Going Business
You've got to stop thinking you're just a person. You're a brand now. Naturally, this calls for you to change your account into a business account to open up more avenues.
5. Know your Market
You cannot simply throw your material out into the universe and hope for the best. Have a target market in hand that will relate to what you're doing. Who likes your stuff already? What do those people like? These questions will help you give them what they want.
6. Keep it Consistent and On-topic
So you know what your audience wants, give it to them. Your content shouldn't feel like a waste of time, and it has to be based on your skills or interests.
As you go about your mission, keep in mind you'll want to attract endorsements and cooperation with brands, so any ads that appear should correspond to your content.
7. Post Often
Figure out how often you'll be posting. Higher frequency means higher visibility.
When you decide when to post, don't change that routine, as change makes people uncomfortable.
Notice which hours get more traffic. Posting at 3 A.M is a good way to get ignored.
8. Interact with your Followers
Every time someone reacts to your post, like it or respond. Get into conversation, build relationships, let them into your head a bit.
9. Avail yourself to Brands
An influencer isn't afraid to get out there. Be bold, get brands thinking you're useful, make them feel they need you, be loud and proud about it!
There you have it, everything you need to know to get ahead as an influencer. These tips won't guarantee instant success, but they will be invaluable to your journey. Happy influencing!
Commenti